As a business owner, you really need to consider a number of factors when you work with a web designer on building your site. A clean, professional design that encompasses a visually appealing representation of your business, great content, usability and conversion, accessibility and social media.
Let’s start with understanding your market, clients and potential users who visit your website. How many times have you seen a beautifully designed website that just doesn’t do what you need it to? The information isn’t there. The structure isn’t there. It’s extremely sloooooow, you get lost within the site because of poor navigation and worst of all it doesn’t appear in search results.
On the flip side, websites that are optimized can look outdated and unprofessional, less engaging and uninformative to the user (i.e. is this a website for finance or health??), and badly written content that doesn’t provide any relevant information for what the user is looking for.
And quoting the famous song from, “The Who”, the content can go for “miles and miles and miles and miles……”
As you work with your web designer, start by defining your goals for each page of your site. Calls to action should be defined and put in place on every page (or at least where it’s appropriate and you have enough real estate to accommodate).
Believe it or not, design impacts SEO. The correlation between usability and SEO is very real as well as the relevant content you put on every single page within your site.
When you design a website, it needs to be balanced with clean, simple and engaging design. My personal theory is that if it an asset doesn’t have a purpose on the page, it shouldn’t be there. Designing the site should reflect what the users want. It MUST be easy to navigate and show creativity, as well as design and content complementing each other.
Let’s talk about SEO. That acronym that most small businesses know little about. They just want their website on page one of Google. Here are some core SEO principles that are built into the technical architecture of your site. You have to keep in mind the creativity of the design needs to be balanced with search engine friendly structure:
- Friendly URL’s. This means a url that search engines know what your website is about. (pssssst. Use Keywords).
- Build sitemaps to ensure search engines correctly index your site during the crawling process
- Write page titles and headers that are relevant and descriptive to the page which also include keywords
- Use the image ALT attribute. Most designers neglect this very important aspect of web design creation.
- Use your images only to provide a visualization of the content on the page. Going overboard with imagery overwhelms not only the user but the sites page speed
- Optimize for mobile and tablets.
When we talk about content, it’s a serious matter. No joke, people. You really need to get your research tool slapped around your waistline and make sure that your copy is clear, and relevant to the topic of the site. Put your content into digestible “chunks”. I’ve seen some websites that don’t even have paragraphs. What is this? The Dead Sea Scrolls????
Organize your content, utilize white space and above all, if you want that sale, make those call to actions easy to see and understandable. Do NOT lead the user astray.
And, remember that a website is for your customer. People are the ones who are reading your website, so write your content for people and not for search engines.
Are you looking for a good web designer that can help you with all of this information I just crammed through your eyeballs? Pegleg Web Designs does all of this and more.
More means we educate our clients. Spending two hours consulting you on the finer attributes of SEO is just one of the free services we provide if you sign a project with us.
If you are new to the social media platforms, we also provide social media consultation (i.e. best social media outlet for your business, tips and facts about the top social media networks being used, what to post, how to post for each individual social medium and when to post).